Logo Design & Branding
Roast Story, a specialty Food lounge with a unique focus on storytelling through Iconic Special Pizza, approached us to create a distinctive brand identity that would capture the essence of their narrative-driven coffee experience. The primary goals were to craft a memorable logo and branding strategy that would resonate with their target audience and set them apart in a competitive market.
Logo Design:
- We designed a logo that seamlessly combines elements of storytelling and coffee. The focal point of the logo is a Food Board, creatively transformed into a Text with food dishes, symbolizing the narrative aspect of the brand.
- A Food board with the brand name on it with their famous dishes, Burgers, and Pizzas
- A clean and modern font was chosen for the brand name to ensure legibility and a contemporary feel.
Results: The new logo and branding for Roast Story have successfully met the client’s objectives:
- Roast Story’s brand identity now stands out in the competitive coffee industry, effectively conveying the brand’s unique narrative-driven coffee concept.
- The distinctive and memorable logo has become a recognizable symbol of Roast Story, strengthening its brand presence and customer recall.
- The cohesive branding elements have improved the overall customer experience, both in-store and online, resulting in increased foot traffic and online engagement.
